Rev. ed. of: The portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. 1990

Includes bibliographical references (p. 413-422) and index

Introduction: The New World of Business and the New MBA -- pt. 1. The Foundations of Management. 1. What Is Business About? 2. How to Think Like an Executive: The Art of Managing for the Long Run. 3. Managing People: The R Factor. 4. Quantitative Tools: Numbers as the Fundamental Language of Business. 5. Managerial Economics: Guidelines for Choices and Decisions -- pt. 2. The Functions of a Business. 6. Marketing Management: Providing Value to Customers. 7. Information Technology: The Challenge of Strategic Transformation. 8. Human Resource Management: Competitive Advantage through People. 9. Operations Management: Productivity and Quality Performance. 10. Accounting and Management Decision Making. 11. Financial Management: Optimizing the Value of the Firm. 12. Strategic Management: The Challenge and the Opportunity -- pt. 3. Managing Change. 13. Organizations for the Year 2000: The Transition from Hierarchy to Enterprise. 14. Leadership for the Year 2000

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